Overview
Master in Digital Marketing! JOC is the fastest growing digital marketing academy in the country, offering classes in SEO, PPC, and social media marketing.
Digital marketing is the future. We will teach you everything you need to know about digital marketing. Your instructor is an expert in the field, who will take you step-by-step through the world of digital marketing. This course is designed to give you the knowledge and skills to become a more effective digital marketer.
Whether you're just starting to explore this industry, or you're looking to join the leading digital marketing companies, these courses are designed by industry experts and cover all the essential information you need.
- Introduction to Digital marketing
- Comparison of Traditional and Digital Marketing
- Statistics of Digital Marketing
- Benefits of Digital marketing
- Latest Digital marketing trends
- Digital Marketing strategy for websites
- Challenges in Traditional marketing
- What is blog?
- Types of blogs
- Benefits of blogging
- Creating a blog
- Blog marketing I
- Basic Information on Websites
- Benefits of having a website
- Steps to create a website
- Platforms available to create a website
- Create brand new website using CMS
- Web site Concepts
- Introduction to domain names
- Choosing a right hosting company and domain
- Analyzing a website
- Web site maintenance and management
- Mobile sites
- Introduction to SEO
- How Different types of Search engines work?
- Steps for SEO
- Funnel of SEO
- Understanding Google Algorithm
- Types of SEO
- On page SEO
- Off page SEO
- Managing Tags
- Website Audit
- Google Webmasters Tools (Web Console)
- Keyword Research Process
- Competition Analysis
- Google Keyword Planer
- On page Optimization strategies
- What is GMB?
- Importance of GMB in digital marketing
- How to create a Google My Business page?
- Listing services in GMB
- Product listing in GMB
- Store location management in GMB
- Basics of social media marketing
- Social Media Platforms
- Social Media Optimization
- Hashtag & Viral strategy
- Facebook page, group, events creation
- Facebook marketing
- Facebook Paid advertising
- Instagram profile creation,
- business account handling
- Running ads in Instagram
- Twitter profile creation
- Creating ads in Twitter
- LinkedIn Profile management
- Understanding Youtube marketing
- Youtube channel creation
- Youtube ads management
- Video optimization
- Promoting videos on Youtube
- Monetization in Youtube
- SEO for Youtube
- YouTube Analytics
- Planning a website for AdSense
- What is Google AdSense?
- Implementing Ads in a Website
- Managing payments
- What is Affiliate Marketing?
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Basics of Google analytics
- Tools for website analytics
- Installing Google Analytics
- Parameters of Google Analytics
- Reporting and Analysis
- Benefits of email marketing
- Basics of Email Template Structure
- Setting up email campaign
- Understanding Search ads and Display ads
- Local advertising
- App install Ads
- What is freelancing?
- How to become a freelancer?
- Freelancing websites
- Best practices in freelancing
- Registering on freelancing websites
- Forum promotions
- How to get four first freelancing project?
- How to start a digital marketing agency?
- Approaches and Strategies to convert your prospective leads to clients
- Target Oriented Marketing with Analytics
- Introduction to Google Certifications
- Google analytics Certification
- Google AdWords Certification
- Enroll Now!
- Download Syllabus
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