Master in Digital Marketing! JOC is the fastest growing digital marketing academy in the country, offering classes in SEO, PPC, and social media marketing.
Digital marketing is the future. We will teach you everything you need to know about digital marketing. Your instructor is an expert in the field, who will take you step-by-step through the world of digital marketing. This course is designed to give you the knowledge and skills to become a more effective digital marketer.
Whether you're just starting to explore this industry, or you're looking to join the leading digital marketing companies, these courses are designed by industry experts and cover all the essential information you need.
Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional marketing
What is blog?
Types of blogs
Benefits of blogging
Creating a blog
Blog marketing I
Basic Information on Websites
Benefits of having a website
Steps to create a website
Platforms available to create a website
Create brand new website using CMS
Web site Concepts
Introduction to domain names
Choosing a right hosting company and domain
Analyzing a website
Web site maintenance and management
Introduction to SEO
How Different types of Search engines work?
Steps for SEO
Funnel of SEO
Understanding Google Algorithm
Types of SEO
On page SEO
Off page SEO
Google Webmasters Tools (Web Console)
Keyword Research Process
Google Keyword Planer
On page Optimization strategies
What is GMB?
Importance of GMB in digital marketing
How to create a Google My Business page?
Listing services in GMB
Product listing in GMB
Store location management in GMB
Basics of social media marketing
Social Media Platforms
Social Media Optimization
Hashtag & Viral strategy
Facebook page, group, events creation
Facebook Paid advertising
Instagram profile creation,
business account handling
Running ads in Instagram
Twitter profile creation
Creating ads in Twitter
LinkedIn Profile management
Understanding Youtube marketing
Youtube channel creation
Youtube ads management
Promoting videos on Youtube
Monetization in Youtube
SEO for Youtube
Planning a website for AdSense
What is Google AdSense?
Implementing Ads in a Website
What is Affiliate Marketing?
Types of Affiliate Marketing
Making Money using Affiliate Marketing
Basics of Google analytics
Tools for website analytics
Installing Google Analytics
Parameters of Google Analytics
Reporting and Analysis
Benefits of email marketing
Basics of Email Template Structure
Setting up email campaign
Understanding Search ads and Display ads
App install Ads
What is freelancing?
How to become a freelancer?
Best practices in freelancing
Registering on freelancing websites
How to get four first freelancing project?
How to start a digital marketing agency?
Approaches and Strategies to convert your prospective leads to clients